Ruger might be trying to expand into the competition arena but they aren't gonna do it on the Doug Koenig name. His area of expertise where his name is known - the Bianchi Cup - is way too limited. It is a niche shooting game. Name a club that shoots the full NRA Action Pistol / Bianchi Cup course of fire, including the mover. Damned few and far between, they are.
Which is a shame. I shot the game 25 years ago and loved it, don't get me wrong. I think as an accuracy demanding game it is a great foundation for any pistol shooter. Unfortunately, there are just not enough followers of that discipline, or of Doug Koenig, to have much of an impact on firearm sales.
For a top tier shooter to actually generate sales for his or her sponsor they have to have their name and face in front of the broadest possible market and make people say, "Oooh, I want to buy that gun so I can be just like him". Bianchi is not that market. And Koenig was no star at IPSC (USPSA for you younger guys) back when he did shoot it in the '90's (which is why he focused on Bianchi) so I doubt he would go back to that game to try to influence potential customers.
Which leaves IDPA. Maybe he will try to plant his flag there and get those guys to follow him to Ruger. Or maybe Ruger is going to market a kick-ass, "dominate the Bianchi Cup" gun. That should generate a couple dozen sales.
I'm probably being kinda harsh here and may ruffle some feathers but the "action" games of USPSA and IDPA are where the competition gun customers are and a company that has never been known in those games has hired a shooter who has never been known in those games to be its "face". Good luck with that.
Just my two cents.