Go back and look at the questions in the poll.
In short, whoever commissioned or created the poll had a message they wanted to convey and poll was the mechanism to do so.
Then you only need to ask why someone would want to promote the message delivered by the poll.
When you start with an assumption, perspective, or premise, the result is inevitably skewed.The political, racial, and class divisions in this country are getting worse and our national dialogue is breaking down.
(PROMPT: DO YOU AGREE OR DISAGREE WITH THIS STATEMENT?)
In short, whoever commissioned or created the poll had a message they wanted to convey and poll was the mechanism to do so.
Then you only need to ask why someone would want to promote the message delivered by the poll.