Declining beer sales?? There's like a billion breweries, microbrews, and nanobrews now.
Budweiser and Coors sales are probably suffering. Americans have finally remembered what good beer tastes like.
Declining beer sales?? There's like a billion breweries, microbrews, and nanobrews now.
One of my favorite brewers https://highlandbrewing.com/I have a few craft brew stouts in the fridge, just starting to explore. Had one last week that was bad, too much alcohol (12.8%) causing the taste of the alcohol to break from the rest of the flavor profile.
Murphy’s and Samuel Smith are both good. What do you suggest that is available locally?
They are suffering, that is why they are buying craft breweries, such as Wicked Weed in Asheville, and beer distributors so they can control distribution of craft beer.Budweiser and Coors sales are probably suffering. Americans have finally remembered what good beer tastes like.
Even small ones like Skull Camp in Elkin sells certain brews in Cans. But you can get anything they make in a Growler.Domestic sales are down but craft beers have continued growth. A lot of craft breweries are turning or have turned to cans, which hurts the bottle market even more.
Skull Camp in Elkin, CANS their take away beer. Or one can get a growler. If you are even in that area, they have an awesome restaurant. Ask for Kasey for your server. You will be able to tell that she loves her job.The best beers I've had (from the US) are canned. When a microbrewery starts canning that's when they've made it.
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So I brew, hang with brewers, drink a lot of different beers.
Bottles meant "Craft beer" at one time because it was the only way for the to sell it. But now we have mobile canning companies, so most folks can use them. Cans do a better job of keeping the hops "flavor" inside. Bottles are great for laying down beers to age- stouts, barlywine, mead... but for IPA type, get it in cans and drink ASAP.
A lot of breweries have gone to crowlers to send draft home. Just a big ass can that they fill at the tap and crimp a top on. Even the best growler cap loses co2 and hop flover after 3-4 day at best.
edited for courtesy.
They are suffering, that is why they are buying craft breweries, such as Wicked Weed in Asheville, and beer distributors so they can control distribution of craft beer.
IPA's of today are a long way from what they were back in the day of long shipping time on the ocean. The hops oil was used as a preservative that gave a bitter flavor. But hat oil has a short life when in a container that lets O2 and/ or light in. The aroma 1st the first to go, then flavor, and last the bitterness. But the taste they wanted back then is very different than what is wanted now. What was a hoppy beer in the 1700's would barely be a pale ale now.
Now with the New England IPA style coming on strong, it even harder to keep all that juicy, citrus smells and flavors in. So, bottle do a poor job because there is always some cap gas escaping and even with the dark bottles, some light gets in. Even using cans, most breweries short date the product to get the best flavor to the consumer. It's the main reason that you don't see much of it on the shelf from brewries far off, well not much that live up to what is expected. It is a "drink local" type of beer, lol.
A little more on it: https://www.americancraftbeer.com/6-reasons-craft-beer-industry-moving-cans/
The actual sales are not declining at a drastic rate, just it is shifting in a different direction. The beer aisles will stay the same but every beer reset in a store the domestic beer section gets smaller and the craft section gets bigger. A lot of people are now exposed to higher end beer then 15 years ago. People realize beer can have different flavor profile like wine, mixed drinks or food, so that side of the industry is seeing continued growth.
Around here, they have perhaps 20 - 25% of the craft section at the grocery store.And half of them don't realize that all that "craft" beer on the aisle is now owned by the major brewing corps so it's really all just "Bud" or "Miller" anyway.