^^^^ This. There is a lot to be said of the inability to convey the value proposition on packaging. This is an excellent example because this is a product to be used in a life or death situation, and they did a horrible job conveying "Why use this ammo?" As well as, "Why not to use this ammo.Not sure if it is intentional or not but manufacturers of all types of products do a horrible job of differentiating their offerings. I probably grab the wrong thing once a month at the grocery store. Pisses me off. You almost need a long inspection with a magnifying glass these days.
I see this as lazy execution of product marketing.