Rare whisky is the best performing asset in luxury products....chart and link...even beats S&P500.

[turkeydance]

Charted: Luxury Goods Investments vs. S&P 500 in the Last 10 Years

How does investing in luxury goods like expensive watches and rare whisky compare to other goods, or to the S&P 500?

www.visualcapitalist.com

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Asset	Price Change (Q4 2013–23)
S&P 500	+158%

Over the past 10 years, rare whisky (or whiskey, depending on where it was made) has been the best performing luxury asset, appreciating by 280% and even besting the S&P 500.

 

[Jeppo]

Yeah, but I’m not tempted to drink my S&P shares. 😂

 

[cubrock]

I’ve watched the price of Macallan 25 over the years at our local ABC store. Could get it for $250 a bottle around 2010. Last I saw, it was something like $1400 a bottle now.

 

[Jeppo]

I’ve watched the price of Macallan 25 over the years at our local ABC store. Could get it for $250 a bottle around 2010. Last I saw, it was something like $1400 a bottle now.

$250 put into the S&P 500 in 2010 would be worth $1405 today. 🤓

 

[GymB]

Yes, it’s a bubble. Just watch.

 

[cubrock]

$250 put into the S&P 500 in 2010 would be worth $1405 today. 🤓

I just checked ABC's price list - it is now $2750 a bottle! Guess it has been a long while since I last looked.

 

[turkeydance]

update.....

quote:
Even Jack and Coke drinker Brian Moran, a tile-setter who lives in the Chicago suburbs,
told the WSJ that a client paid him to tile a kitchen backsplash with five pricier bottles of bourbon,
including Stagg, Eagle Rare and E.H. Taylor. “From his first sips, Moran was enthralled,” writes Maloney.

Pandemic Whiskey Boom Turns to Hangover | Mises Institute

Yeah, the other night I laid sleeping And I woke from a terrible dream So I caught up my pal Jack Daniel's And his partner Jimmy Beam And we drank alone,

mises.org

 

[cubrock]

update.....

quote:
Even Jack and Coke drinker Brian Moran, a tile-setter who lives in the Chicago suburbs,
told the WSJ that a client paid him to tile a kitchen backsplash with five pricier bottles of bourbon,
including Stagg, Eagle Rare and E.H. Taylor. “From his first sips, Moran was enthralled,” writes Maloney.

Pandemic Whiskey Boom Turns to Hangover | Mises Institute

Yeah, the other night I laid sleeping And I woke from a terrible dream So I caught up my pal Jack Daniel's And his partner Jimmy Beam And we drank alone,

mises.org

True. The liquor bubble was helped along by shutdowns and stimulus money. However, bourbon was trendy long before COVID and brands regarded as premium by bourbon snobs and collectors had skyrocketed in price already. When bourbon and other whiskeys are no longer trendy, that portion of the bubble will deflate.