If it had wide mud tires... He might as well of rubbed grease on them. They don't work on packed snow/ice. Deep fresh snow , yes.
A thinner tire with lots of siping is the way to go on packed.
This. Most of these "Instagram famous, show trucks" on the road are all about the looks. Real world performance is not a priority. Tires are the most important performance part! Hard to beat a set of severe snow service all terrians.