Well, the true horror is that every time a shooting takes place all of these talking heads start throwing around their falsehoods. People hear these things and believe it or not...they think its true! So we get to spend (or not depending on your patience) time and effort explaining to people that ghost gun don't exist, that shoulder thing that goes up isn't a thing at all, and banana clips are something you hang fruit on. Things quiet down as something else comes long to distract them. They learn/retain nothing. Then the next shooting happens. Then the cycle starts over.
I wont say I have given up, because the draw to correct the ignorant runs deep within me, but I will say I ignore more now than ever before, and am a lot quicker to click the "place order" button at Outdoor Limited.