So is it just a marketing ploy by oil companies to try and get sales?
DING! DING! DING!
Give the man a kewpie doll!
Yes, it's a marketing ploy, same as the "change your oil every 3,000 miles" nowadays is a marketing ploy.
If you've been taking care of your engine in accordance with the manufacturer's directions (proper oil at recommended intervals), then you shouldn't have to use any "special" oils through the life of your engine.
Sludge build up should never be a problem in the first place, if you're doing this.
Seal conditioner additives have to do with rubber seals and gaskets. They are supposed to make them more pliable and swell up, stopping leaks. News flash here...if your engine has taken to marking your parking spot like a dog peeing on a tree, then the correct answer is to replace that leaking gasket. We're not talking an engine rebuild, here.
Extra anti-wear additives? Seems to me that if this were a REAL concern, the time for these additives was when the engine was newer and tolerances tighter, BEFORE the wear set in.
Burning oil? You've got problems that a different oil may only cover up, at best.
THAT SAID...if it gives you piece of mind, and you don't have serious problems that really require a mechanical solution, then by all means use a high milage oil. I doubt they'll do any harm, and frankly, the cost difference (if any) won't break your bank.