Wise Foods settle lawsuit

I had heard they were "ambitious" about their claims for how far their food would go.
Of course, after I had already bought it.
 
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I challenged their claims/marketing/advertising what ever you want to call it with a Wise reseller (dupe) on that other site years ago. He quit posting.
 
It seemed to me that the article's point was not bang for the buck; it was the fact that their customer list (y'know, them prepper/conspiracy theorist/dom ter'r types) was turned over.

A paranoiac might ponder why, given the ubiquitousness of ambitious-to-the-point-of-outright-lying advertizing claims, the Benevolent Overloards chose this company to pursue in the first place.
 
So is Mountain House the only brand to trust for stuff like this?

Still trying to figure out why they had to turn over purchase records. Other than the tinfoil reasons, which seem less and less tinfoil-y these days.
 
So is Mountain House the only brand to trust for stuff like this?

Still trying to figure out why they had to turn over purchase records. Other than the tinfoil reasons, which seem less and less tinfoil-y these days.
Mountain House food is the best I've tried, taste-wise.
 
I bought a container primarily as a cheap option in the event of severe weather. Shit really gets bad, I will hunt year round.
 
I don't think anyone is buying this stuff for a primary food source under current conditions.

Whats so much fun is thats true from a conservative point of view. The other side of the xoin is freaking out and they need supplies. Thats how fear based marketing works. And is the fundamental marketing aspect to the 2ndA culture.
 
Whats so much fun is thats true from a conservative point of view. The other side of the xoin is freaking out and they need supplies. Thats how fear based marketing works. And is the fundamental marketing aspect to the 2ndA culture.
I look at it this way. You store food for an emergency(*), which doesn't necessarily mean SHTF and can include things like snow storms. In terms if storage, I have three fundamental types of goods: commercially canned, home (pressure) canned, and freeze dried. In a more severe type of event, for example a tornado or quake that damages your home, you will likely lose some of the supplies, but having different forms it is more likely that you won't lose them all as the different packaging all have different risks for loss.

Edit to add: * in case anyone hasn't noticed, food prices are going UP. By having stored stuff and using it as rotating stock, you are also saving money by virtue of what you stored was likely purchased at a lower price.
 
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I look at it this way. You store food for an emergency(*), which doesn't necessarily mean SHTF and can include things like snow storms. In terms if storage, I have three fundamental types of goods: commercially canned, home (pressure) canned, and freeze dried. In a more severe type of event, for example a tornado or quake that damages your home, you will likely lose some of the supplies, but having different forms it is more likely that you won't lose them all as the different packaging all have different risks for loss.

Edit to add: * in case anyone hasn't noticed, food prices are going UP. By having stored stuff and using it as rotating stock, you are also saving money by virtue of what you stored was likely purchased at a lower price.

Correct.

But fear is the motivation. Same with what I do. People want to take control of the unknown. Store food, learn to defend ones self. This peace of mind tamps the fear of the unknown down and lets one life a happy normal life. Unless one enjoys the fear, its the only emotion they can control easily. Then they find a boogie man behind every bush and change who they were.

John
 
Sounds like a good pay day for the lawyers and admin. $2million payout, $600k to lawyers... What a racket...
 
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