Black Rifle Coffee is Woke

nationalfile.com

Covfefe Coffee Donates to Legal Defense for Kyle Rittenhouse, Urges Conservative Companies to Do the Same

Covfefe Coffee, the America First coffee brand, has donated to the Rittenhouse defence fund, encouraging other conservative businesses to follow their lead.
nationalfile.com nationalfile.com

Covfefe Coffee Donates to Legal Defense for Kyle Rittenhouse, Urges Conservative Companies to Do the Same​

Bucking mainstream trends, pro-Trump coffee brand donates to Kyle Rittenhouse's defense and challenges others to do the same​

 
I loved BRCC... great coffee. But after the NYT idicocracy, I canceled my membership... personally.

I keep getting the SPAM mail about my Loyalty Points, so I replied back and said.. please donate my points to a Active Deployed or Veteran of your choice. Literally the 3PCC person said they didn't have a way of doing that.

I said, it is literally in the BRCC Mission Statement; perhaps she should suggest that idea and get a promotion. But.. I know she is a 3rd Party customer care.

It all made sense.... my spidey sense was going off full red, but it wasn't the Rittenhouse or even the NYT episodes. It was the way the company KNEW they were not going to get a fair shake and still went through it. Why?

Because they are going public IPO and I will be you the capital advisors wanted to use the NYT as an gauge to hone in on the real growth for the Prospectus and announce BRCC to Wall Street.

Once you go Public, you don't get to choose your business plan. The Institutional Investors will choose your business plan. And if they don't like your deal, they will drop your shares. Keep in mind they own 85% of a normal stock, so they can do the damage.

They are anticipating that the Veteran Focus will get them over their stated 2A stance. I can tell you that another value than certain investors are starting to look at in terms of investment is Virtue or Sustainability.
 
Not sure how I missed this thread, but I used to enjoy their youtube videos, both BRCC and Best, which means the marketing worked on me so of course I tried several of their coffees! They were just ok at best.
I didn't feel strongly one way or the other at the beginning of this whole brouhaha, but after seeing their responses to legit criticism of Evan specifically and BRCC in general, I was done.

I remember reading posts and watching videos where they (Evan usually) angrily and self-righteously addressed all the trolls, rage posters and keyboard commandos while completely ignoring any and every person who actually posted legitimate questions, concerns and criticisms. There were people who had dug up Evans past posts, donations, statements as well as his flip-flopping explanations and excuses and did so relatively respectively but they were never addressed. Not sure if that is considered straw manning, but it sure seemed like it.
 
Exile_D said:
Not sure how I missed this thread, but I used to enjoy their youtube videos, both BRCC and Best, which means the marketing worked on me so of course I tried several of their coffees! They were just ok at best.
I didn't feel strongly one way or the other at the beginning of this whole brouhaha, but after seeing their responses to legit criticism of Evan specifically and BRCC in general, I was done.

I remember reading posts and watching videos where they (Evan usually) angrily and self-righteously addressed all the trolls, rage posters and keyboard commandos while completely ignoring any and every person who actually posted legitimate questions, concerns and criticisms. There were people who had dug up Evans past posts, donations, statements as well as his flip-flopping explanations and excuses and did so relatively respectively but they were never addressed. Not sure if that is considered straw manning, but it sure seemed like it.
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Same path brother... that's exactly how I decided to leave.

I love their commercials that is what helped them spread to 220M in Sales a Year. But once you go IPO, you are the slave to the street. Those commercials will stop.
 
I read the article and I am trying to find the wokeness in anything of his quotes. Where is the fault in this statement?

I hate racist, Proud Boy-ish people. Like, I’ll pay them to leave my customer base. I would gladly chop all of those people out of my [expletive] customer database and pay them to get the [expletive] out.
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Perhaps there is more to his position than the article revealed? Their coffee still sucks, but I'm not mad that he's vocally and vehemently anti-racism.
 
Catfish said:
I read the article and I am trying to find the wokeness in anything of his quotes. Where is the fault in this statement?



Perhaps there is more to his position than the article revealed? Their coffee still sucks, but I'm not mad that he's vocally and vehemently anti-racism.
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That Proud Boys is a racist organization (when they, in fact, denounce racism themselves) considering it is/was founded and headed by a man of mixed Cuban and African ethnicity? Labeling any anti-commie group as a white supremacist crew is leftist bread and butter.
 
How do you find out the truth about these groups when Google and wiki have control of the message? Even that page you linked labels Tarrio as neo-fascist.
 
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Catfish said:
How do you find out the truth about these groups when Google and wiki have control of the message? Even that page you linked labels Tarrio as neo-fascist.
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Fascist =/= racist.

You can attend a Proud Boys meeting or read any of Tarrio's interviews to see what they are all about.

I was simply pointing out that calling an anti-antifa group as racist is a dog whistle for wokeness.

I couldn't care less about BRCC or their politics. But their seemingly incessant need to defend their stance on political issues is equivalent to a used car salesman telling me how trustworthy he is.
 
Stout said:
bigleaguepolitics.com

Black Rifle Coffee Puts on Cross Dressing Fashion Show Rather Than Apologize to Rittenhouse - Big League Politics

Ratio Incoming! Black Rifle Coffee, a relatively new and emerging coffee giant which hopes to rival Starbucks is trending across
bigleaguepolitics.com bigleaguepolitics.com
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FEmJkH0X0AILRIP

lol from their twitter replies.

This from some of the replies on Matt Best's lol
FElZiYvWQAYqJUf
 
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yard mongrel said:
That Proud Boys is a racist organization (when they, in fact, denounce racism themselves) considering it is/was founded and headed by a man of mixed Cuban and African ethnicity? Labeling any anti-commie group as a white supremacist crew is leftist bread and butter.
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there have always been white supremacist people of color.
just like the rittenhouse situation is no surprise because there have always been white victims of white supremacy.

These are things the news has been screeching about lately.
 
Are these guys any better?

rangerupcoffee.com

Ranger Up Coffee

32 year U.S. Army Veteran owned and operated coffee roasting and grinding. We specialize in single origin and exquisite blends from all over the great growing regions of the world.
rangerupcoffee.com rangerupcoffee.com


EDIT:
lol I see why this guy's name is "salty"
 
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DrScaryGuy said:
there have always been white supremacist people of color.
just like the rittenhouse situation is no surprise because there have always been white victims of white supremacy.
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This is getting way too complicated.

Will MSNBC be supplying a quick reference card before long?
 
pinkbunny said:
You mean the social media arm of BRCC, headed by two democrats, put out a statement quickly? A tepid statement, not condemning Rittenhouse, but saying they 'don't want to profit from tragedy?' What 'strong' disavowal? That is as tepid as tepid can be. They just said they don't get involved in legal advocacy one way or the other.

Meanwhile, they keep working with Blaze Media, whose picture started everything? Sounds like damage control doublespeak. Like I said, I don't shop BRCC, but I don't get the hatred.

If they were that opposed, why would they keep working with Blaze Media, who posted the picture that started the backlash? If they were 'strongly' opposed to Rittenhouse, where is it?

This will be the last I say on this because, frankly, I'm not interested, and think it's stupid. But I'm gonna make a bet. You probably rushed to read the articles condemnign BRCC about Rittenhouse from various conservative sites. You then believed everything the NYT said without thinking deeper into it. Am I right?
I'm gonna make a prediction. I'm gonna predict:
1.) You never actually read the statement put out by BRCC. Didn't know they never condemned Rittenhouse, just said they don't get involved in active legal disputes.
2.) Didn't know they kept working with Blaze, even though their picture likely cost them a lot of money.
3.) Assumed everything the blogs said about BRCC was right.
4.) Assumed everything the lying NYT said about BRCC was right.
5.) Didn't check and see that only three people(an editor, a social media woman, and an IT guy) donated to Dems, and everyone else in the company that donated did so to Republicans.
6.) Believed that the two(actually three, but one donated all of $10) low level people that donated were the heads of the company.


How close to right am I? Gell Mann Amnesia. I'm not gonna talk anymore about this, not worth the blood pressure. But with friends and allies like some of the people on this thread, who needs enemies?
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I gave them the benefit of the doubt. Nevermind, flame on.
 
So Evan and Mike Glover were on Cleared Hot with Andy Stumpf. Episode 210. Gotta say, it gave me a different perspective on Evan. He was adamant they just refused to profiteer off the incident with Rittenhouse. And honestly, I like that take. A lot of these companies profiteer off of death in the military community and elsewhere. It's a bit odd. And he seemed pretty supportive of Rittenhouse right to defend himself and they called out most of the media BS and lies about what happened.

But more than that, I really liked some of the stuff he had to say and some of his ideals. You can fake that in a soundbite. But it's harder to fake it in a long form discussion. Especially when it's as random and off the cuff and Andy's podcast usually is.

The main reason I don't buy their coffee anymore is they couldn't keep the one I liked in stock. Doubt I'll go back to it. But I'm a lot less wound up about what happened.

Let's also keep in mind what a scum bag Wood turned out to be as a lawyer. That publicity stunt was his idea IIRC.

Wildest part of that podcast, those guys are brainstorming a veteran based media/news/podcast organization to take on the left wing media. I'd actually love to see that take off.
 
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I fall in the same boat as @chiefjason, but, I stopped buying my coffee after they did a NYT piece, KNOWING, that it would probably be a hit piece.

That is not sound business decision-making. Furthermore, I had to ask the question, why? Why would they do that?

Then, it occurred to me exactly why. They have to be going IPO. And they are, so in a couple of years, there will be no more 2A, maybe some crumbs for our Veterans - and definitely an end to their Youtube M-Rated commercials.

Once you are public, you answer to the Street. It will all change.

The kicker is that I actually tried to donate my Loyalty Points to a deployed soldier or Veteran group and the Customer Service chick (all email) said that they could not do that. ?!?!?!?
 
chiefjason said:
So Evan and Mike Glover were on Cleared Hot with Andy Stumpf. Episode 210. Gotta say, it gave me a different perspective on Evan. He was adamant they just refused to profiteer off the incident with Rittenhouse. And honestly, I like that take. A lot of these companies profiteer off of death in the military community and elsewhere. It's a bit odd. And he seemed pretty supportive of Rittenhouse right to defend himself and they called out most of the media BS and lies about what happened.

But more than that, I really liked some of the stuff he had to say and some of his ideals. You can fake that in a soundbite. But it's harder to fake it in a long form discussion. Especially when it's as random and off the cuff and Andy's podcast usually is.

The main reason I don't buy their coffee anymore is they couldn't keep the one I liked in stock. Doubt I'll go back to it. But I'm a lot less wound up about what happened.

Let's also keep in mind what a scum bag Wood turned out to be as a lawyer. That publicity stunt was his idea IIRC.

Wildest part of that podcast, those guys are brainstorming a veteran based media/news/podcast organization to take on the left wing media. I'd actually love to see that take off.
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Agree,

I think we as a group of people need to not be as judgmental as others.
 
Can someone explain to me how a company who's entire business plan is right wing pandering is doing this?
 
JBoyette said:
Agree,

I think we as a group of people need to not be as judgmental as others.
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Well, it works. Sort of. The best defense in the current climate is to start acting like the left. Because they have been very effective in driving their ideology. We've played nice. We've tried to rely on the facts. All with little effect. While the left lies, creates drama for effect, and generally plays dirty. So here we are, at least for the time being. Everyone has drawn sides and demands everyone else does the same. And the further the left pushes left, the further the right has to push right in reaction. And the more divisive things get the more we demand division in those we support with our money.

Ben Franklin said Join or Die. We are kind of back there again politically.

You gotta hope it calms down some. But I don't see the wacky marxist left slowing down. And I see the right learning how to play their game very well. So the whole process seems to actually be gaining momentum. And I'm not sure yet who that benefits. But it will also destroy people and business that miss step on knowing who their base is and doing things that upset them. Particularly the small to mid size companies still running some thin margins. They can quickly get woke, go broke.
 
I had not seen this clip from their marketing VP. She shows it at about the 6:20 mark.

So he compared Kyle to most active shooters who are angry little white kids that don't know how to handle their emotions, statistically speaking... :rolleyes:


I personally don't think Hefer can backtrack/double-talk/bs his way out of the hole he dug, but if others are more forgiving of the crap he and other brcc folks have pulled, that is their right.
 
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Exile_D said:
wow.... I obviously don't like BRCC anymore especially Ethan, but part of me really hopes this is a hoax or a setup of some kind. wtf.
Those chat screenshots don't prove anything obviously. Is there more proof out there about all this? Or just her word now that they are public?
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It’s that Nicole Arbour chick. Conservative comedian, influencer, blah blah blah. She had a pretty large following already so I don’t think it’s an attention thing.
instagram.com

Nicole Arbour (@ibnicolearbour) • Instagram photos and videos

2M Followers, 1,643 Following, 555 Posts - See Instagram photos and videos from Nicole Arbour (@ibnicolearbour)
instagram.com instagram.com
 
DCGallim said:
It’s that Nicole Arbour chick. Conservative comedian, influencer, blah blah blah. She had a pretty large following already so I don’t think it’s an attention thing.
instagram.com

Nicole Arbour (@ibnicolearbour) • Instagram photos and videos

2M Followers, 1,643 Following, 555 Posts - See Instagram photos and videos from Nicole Arbour (@ibnicolearbour)
instagram.com instagram.com
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I agree. She seems pretty on the level, I don't see her concocting some wild story for attention or any other reason. And she's gorgeous to boot!
 
Supposedly she made similar claims with Ryan Upchurch and Tommy Vext. I don't know who Vext is, but the whole thing sounds like a lot of drama. Tried looking on her twitter, but I don't have the patience or energy to care that much, lol.

edit: smh, I looked more, she is apparently nuts and one of those right-wing/conservative grifter types. oh well, glad to hear BRCC aren't this bad. Still plenty of reasons to never darken their store front. ;)
 
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The two guys that took Rush’s slot on the radio blather on and on about how great the BRC guys are.
As most untrustworthy talking heads, they’re just sucking at the teat of who pays them.
 
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