Just curious on some thoughts. Do you feel that the word "Tactical" is overused in the world of firearms and shooting? and do you think the market for firearm and shooting related products is over saturated with the word "Tactical?" I just sometimes find it funny because the word gets thrown around every day and so loosely. It sometimes almost seems that the word has transitioned over time to actually mean "Tacti-cool". I will give one example, last week I was in a gun store browsing around and I saw a small bag, had some different sized pockets you could probably fit a sub-compact sized handgun in there with a couple mags and maybe some other odds and ends stuff. Anyway, I forget who the manufacturer of the bag was but sure enough right there on the tag, they made sure they didn't miss a beat when printing the word "tactical" on it. I just kind of smiled and randomly thought to myself ok, what exactly is it about THIS bag right here that is tactical? I mean is it REALLY a TACTICAL bag, or would it just be TACTI-COOL to own it?